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USANA NZ Review: Things You Probably Should Know.

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>USANA NZ Review

** Summary (updated 2023)



USANA NZ (USANA Health Sciences) is strong growing billion dollar plus company within the direct to consumer channel, meaning they sell products through Independent Business Owners. USANA had a very slow start but nothing unusual for a business new into a market.

They peaked in NZ in 2006 with strong multi-million dollar sales, then leveled out over the 2007-2009 years and have grown steadily in 2010-2019. Over Covid 19 USANA peaked again showing up strong with new associates wanting to earn additional income from home

Do Home Businesses Really Pay Money?

USANA New Zealand has the highest-paid income earner who earns an estimated $100,000+ NZD per week ($5 Million Dollars circa per year)

The part-time business owner according to USANA’s audited statements averaged $35,000NZD with the average time spent on their business at 3 to 5 hours per week.
The average full-time income earner according to USANA income statistics is $118,000NZD.

The average time frame to reach a full-time income is 3 years, 4 months, and 2 weeks. Bear in mind, a business owner is earning a part-time income provided they are establishing sales.

USANA NZ has No contracts to sign. USANA businesses as of Jan 2019 start from $530 (circa) to $1400 (circa)

You get full use of personal e-commerce USANA products and USANA business lead-generation websites.

For further information about USANA Products or USANA Business model please email:  Inquire Here

USANA Products:

USANA’s Products are manufactured to a pharmaceutical grade following GMP’s in an FDA Registered Facility in Salt Lake City, Utah USA.

Their flagship product USANA Cellsentials has just received a Patent for their InCelligence Technology.

USANA has been rated (independently) as the highest standards and specifications available and it’s proven to be a solid business model over the past 26 years.

To review USANA’s 2023 Product Price List: USANA NZ Product Price List 2023

Public or Private?

The company is publicly traded. This is promising as you can see the financial strength of the company. The USANA share price (ticker: USNA) is an indicator of growth being one of the top price-performing companies on the New York Stock Exchange.

In January 2013, USANA traded at $ 19 USD per share, in August 2015, their share price rocketed to $ 148 USD per share. Over time they have split their stock, so shareholders received a 2-for-1 share split. In 2018 was recorded at $ 57 USD per share, it had climbed in less than 12 months to a record high in 2019 of $ 138 USD per share.

This shows strong performance in associate product sales and new home business ownership.

USANA is now one of the youngest Direct Selling companies to sit in the Top 20 positions globally as a home business option alongside other reputable DS companies.

If you’re interested to purchase USANA Health Sciences products and learn about their technology.

Follow on to review USANA’s Products from a NZ Leading Retailer here USANA NZ


New Zealand is very limited in it’s quality of effective supplementation. At the time of writing, there were no pharmaceutical-grade health products available in the NZ Market. USANA manufactures to Pharmaceutical Grade Good Manufacturing Practices and the TGA, Therapeutic Goods Association therefore they are pricey to some people.

Some may see this as a hindrance to home-based businesses in NZ, while others see it as a mark of quality, uniqueness, and a point of difference between basic food standard products made for supermarket buyers and superior pharmaceutical grade products manufactured at research facilities and intended to make a difference to your health.

Many Nutritionists suggest not risking your health with the lowest bidder. To me, this makes sense. When you lose your health you become focused on finding a solution to correct it. This is being reactive – and could be the difference between being too late and losing your life.

Proactive is taking regular walks, eating healthy, lowering bad fats, and increasing good fats….plus a few other things you can read here on Supporting Your Health

However, the cost of the USANA products certainly hasn’t stopped USANA’s consistent growth.

USANA Products are sold via the Direct to Consumer channel, often called Peer to Peer referral Marketing or online via sites like Approved Affiliated Retailers like Perfect Health Supplements and Official Online USANA Stores and overseas in markets: USANA USA  

Some review the sales of products via USANA’s business channel a pyramid scheme. Also, companies like NuSkin, Amway, Nutrimetics, Avon and Isagenix, and now mainstream commercial companies like MyRepublic, Ford, Coke, and Xerox use channels of direct to consumer and all are not illegal schemes, they are reputable profitable businesses that utilize referrals to build a loyal customer base.

Direct To Consumer Marketing

Direct to Consumer Channel is one of the most developing market trends to deliver products to the consumer – but still the consumer believes such referral marketing or network marketing business models are illegal pyramid schemes.

Changing the mindset of the consumer is challenging; however most successful entrepreneurs in the industry don’t mind if the smaller outdated negative mindsets are still living back in the 1950s, there is still room for forward-thinking, open-minded small business owners.

Excerpt from Bloomfield Insider:

‘Illegal Schemes do not become public companies and do not end up on the public stock market for decades if they were in fact, illegal’.

USANA and many other D.S companies are like any traditional business. It will require hard work, dedicated efforts over a period of time. Many people fail to see that business requires effort and therefore quit after not seeing results and this shows negative statistics on businesses like USANA, Herbalife, and NuSkin as statistically show a high fail rate for associates.

This could turn many people off starting a business from home.

All industries have Pros and cons. However, it’s assessing your personal situation and seeing if a home business is the right track for you. If it is, research them all before you decide.

See our following blogs on ‘How to Choose The Right Company and Business Partner

Don’t allow your self-limiting beliefs to fool you. These are beliefs around what other people will think, or if you know enough, or what happens if I quit so I’ll say this:

If you are controlled by the opinions of others then hang up your entrepreneurial hat and stay in your job because you’ve just placed a ceiling on your future.

What is USANA?

A US Based Research facility for human nutrition. Started in 1992 in Salt Lake City, Utah. They distribute Health and Personal Care products made in an FDA Registered Facility to Pharmaceutical Grade GMP’s.


Started in 1998 and forms one of 20 markets globally and is the youngest company to hit the top 20 direct-selling companies globally since direct selling started over 80 years ago. USANA’s annual revenue exceeds $1 Billion Dollars and has paid out close to 3 billion USD in commissions to over 200,000 business owners.

USANA has been operating in NZ for the past 21 years. They will be celebrating their 21st year working in the New Zealand and Australian markets in 2018. As we understand, they will be Celebrating their 21st Anniversary in Auckland Aotea Centre with a new product line called Celavive Skincare featuring the company’s new InCelligence Complex. A breakthrough in nutritional science.

Celavive will be their primary skincare line and USANA Sense (their current skincare line) will be discontinued.

New Market Information:

USANA plans to expand in 4 new markets in the middle of 2018 (UPDATED 2020 – Successful new market development)

USANA Italy. Italy does 2.9 Billion in Sales for the direct selling industry currently.
USANA Spain 
Spanish DS Companies combined did over 1 Billion Euros in 2016
USANA Germany Over 80% of the 200,000 business owners in Germany are female. Cosmetics is the most sought-after home business in Germany.
USANA Romania. Is one the fastest growing countries for direct selling. Health is the most sought-after home-based business in Romania.

The USANA products for these markets have yet to be announced as each market, their government health regulations, and prices differ and therefore this information will be known closer to the time of opening. The information will be found on their Official USANA Site

USANA Health Sciences was founded in 1992 by a Ph.D. Microbiologist and Immunologist Dr. Myron Wentz. Dr. Wentz previously owned and operated a medical laboratory called Gull Labs in the USA. Gull Labs manufactured viral test kits for hospitals and med labs. He sold Gull Labs for over $20 Million USD and switched his research from disease diagnostics to degenerative disease research. His Gull Lab funds helped fund the USANA Health Sciences research facility.

USANA’s primary range of products is its Vitamins and Mineral Range. USANA HealthPak, USANA CellSentials (formally known as USANA Essentials) USANA Usanimals for kids and USANA BodyRox for Teenagers and their new entrant into the NZ market. The new Prenatal Products


USANA Health Sciences Challenges:

USANA has been in the spotlight a few times with allegations from people claiming they were operating an illegal pyramid. The general allegations in court do not gain any traction and were quickly dismissed.

USANA was also investigated in 2007 by the SEC (Securities Exchange Commission) the SEC oversees the public stocks in the USA for potential breaches. It was noted that USANA did not submit financial information in their Form Q-10 for NASDAQ stock listings. Later it was discovered, USANA had not hired another accountant since the previous one resigned and the SEC discontinued their investigations.

USANA had some administrative issues with a senior board member in 2008. Dr Denis Waitley is a world-renowned speaker and educator. He has written over a dozen books on personal growth and performance winning and is still the most listened-to voice in personal development.

Dr. Waitley has his own Institute and had listed online that he had received his Doctorate from the University of California. It was later discovered, Dr. Waitley’s assistants had entered the details incorrectly.

Dr Waitley received his Doctorate from La Jolla University and his Master’s from the United States Naval Academy. After the negative press regarding the administrative error, he resigned from the USANA board of directors but is still a sought-after professional speaker and speaks on the global stage with both USANA and other top multi-national corporations.

USANA is a hot growth company to win with. However, it’s not all plane sailing. Building a business within the direct-to-consumer channel takes hard work, effort, and consistent sales efforts.

How Many Sales Are Required?

This company’s policies were to try and achieve 5 customers in any given month, but this was quite interesting to read – they can be the same customers! As a former salesperson working for a traditional business, your sales targets are to acquire more customers each month – targets are constantly changing.

So USANA has very few requirements. You would appear to not change much and be the same person you’ve always been, take your time in learning your new home business and duplicate the successful business owners.

As an Independent business owner, you are required to purchase 100 points of products each month. This cost depends on the market you live in however USANA Products in NZ will set you back about $51 to $60 a week to keep your business active. You can stop at any stage. No requirements to continue. No contracts to sign.

Most home business companies have small start-up investment options to help a variety of different income-earning brackets.

How Much Can You Make In USANA NZ?

It was discouraging to see that the average USANA business owner was paid $672 annually.

However, we reviewed this. We’ve seen that these numbers are inclusive of over 500,000 Preferred Customers. Customers have no interest in making a profit from home business activities so it appeared the product users just did exactly that, they simply wanted to be a customer only.

I’m not sure why they would group the business owners in with their customer base as it does give off an interesting impression to make USANA look like a not-so-lucrative business option.

But in 2018. USANA NZ associates made on average $118,000 NZD full time and USANA part-timers made an average $38,000 NZD. Do not expect this average income to occur as soon as you become a USANA business owner so you can Read Here if you want to understand the income statistics.

To build a successful business in USANA or any other direct selling company. Expect to apply a substantial amount of consistent effort. 10-12 hours part-time working your home business each week is what the top performers average in the direct selling industry.

Click the following links to learn more about USANA NZ or to read up on USANA Vitamins and Products

I will be reviewing 2 other top direct-selling companies in NZ in the next month. These companies have hit NZ hard and don’t look like they are slowing down.

Subscribe to learn more.

Committed to your Success.

Your Home Business Solution Team

Dale FollandUSANA NZ Review: Things You Probably Should Know.